ALL THE INFORMATION YOU NEED IS HERE!
BOOKMARK THIS PAGE! – so you can access all info and links when you need them.
This is a blind webpage so please do not share via the socials. This is for INTERNAL USE ONLY.
Below is a numbered, step by step guide, and what we need from you.
The sooner we get this information from you the better, so we ask for your help with this as soon as is possible.
JOIN THE PINOT PALOOZA PRODUCER GROUP ON FACEBOOK!
This is often a great way to communicate quick updates and share upcoming information on events.
This is a closed group so PLEASE ANSWER QUESTIONS when prompted so we know your from a winery partaking in the event.
WHATS BELOW >>>
- Event Dates, Details & Locations
- Floor Plans
- REVEL Contacts
- Licensing & Compliance
- Wine Registration, Stock Quantities & Logistics
- Sales on the Day
- Event Set Up, Run Sheet & Other Requirements
- People’s Choice
- Marketing & Promotion (SOCIAL MEDIA CHEAT SHEET) – COMING SOON!
- And Finally… The Fine Print
CONTACT INFORMATION
TEAM REVEL
PRODUCTION:
David McLean // +61 411 116 106
dave@revel.global
THE BIG CHEESE:
Dan Sims // + 61 411 857 901
dan@revel.global
General Enquiries: hello@pinotpalooza.com.au
EVENT DATES, DETAILS & LOCATIONS
MELBOURNE
NEW DATE
MAY 6 & 7, 2022
SESSION TIMES:
Friday May 6: 4.30pm till 8.30pm
Saturday May 7: 11am till 3pm & 4pm till 8pm
VENUE: The Timber Yard 351 Plummer Street, Port Melbourne
PARKING: There is limited street parking in the area.
BRISBANE
NEW DATE!
MAY 20 & 21
SESSION TIMES:
Friday May 20: 4.30pm till 8.30pm
Saturday May 21: 11am till 3pm & 4pm till 8pm
VENUE: John Reid Pavilion, RNA Showgrounds 600 Gregory Terrace, Bowen Hills, 4006
PARKING: There is limited parking available within the Brisbane Showgrounds precinct. Here are some options and fees. Alternatively, we recommend taking Uber/Taxi/Etc
SYDNEY
NEW DATE!
JUNE 17 & 18, 2022
SESSION TIMES:
Friday June 17: 4.30pm till 8.30pm
Saturday June 18: 11am till 3pm & 4pm till 8pm
VENUE: Carriageworks 245 Wilson Street, Eveleigh
PARKING: Limited parking available within the venue – please note as it is a Saturday, the Farmer’s markets are on in the morning and the parking lot can get very busy. First come, first serve basis inside the venue or alternatively, there is plenty of street parking surrounding the venue.
AUCKLAND
OCTOBER 14 & 15, 2022
SESSION TIMES: Friday: 4.30pm till 8.30pm
Saturday: 11am till 3pm & 4pm till 8pm
VENUE: SHED 10, Queens Wharf 89 Quay St, Auckland, 1010
PARKING: There is no public parking on Queens Wharf. Public parking is available at surrounding carparks. We recommend taking Uber/Taxi/Etc
FLOOR PLANS
Floor plans will be updated and finalised a month prior to the event. Please keep an eye here for updates / links.
MELBOURNE - need to link a PDF
BRISBANE - need to link a PDF
SYDNEY - need to link a PDF
AUCKLAND - need to link a PDF
LICENCING & COMPLIANCE
YEP. Our favourite section (not).
However, this year things are a little easier for events in Australia. In short, as all sales are going through our own SQUARE system, you only need an RSA as we’ve taken care of licensing requirements regardless of you company structure or if you’re based in Australia or New Zealand. Easy.
For New Zealand it is the usual challenge and we discuss options below.
NEW ZEALAND
Welcome to the madness. Please read through carefully and get in touch with us as to which option you’d prefer.
In short, if you are looking to offer tastings only, no sales, you do not need a licence as you fall under our general licence.
Sales include taking paper order forms even if you are not processing on the day. However, if you have iPad on your stand and the person fills it out, then that is classed as an internet sale and you don’t require a licence.
If you wish to do sales on the day, via orders forms and or processing payments, you are required to not only have a special licence but have. an accredited duty manager present.
Normal price of this licence is $575 however, we are negotiating a bulk price of $207 per special licence.
Yes. Vinsanity.
OPTION 1
You operate under our overarching event license, which does not allow you to make sales of any kind, other than via your website for later delivery. If you choose this option, you do not require a Duty Manager.
HOWEVER, if you have a QR code on your stand that directs people to purchase your wine via your website directly, on their own phone, that is A-OK. In short, as long as the customer makes the transaction via the interwebs, you don’t need a licence.
If you process the payment (at or after the event) or take a physical order form, you are in breach of our licence and risk a fine.
BTW … here is a quick, free QR code generator. #justsaying
OPTION 2
You fill out a Special Licence for the event, which allows you to make sales on the day or use order forms FOR TAKE AWAY ONLY (not for onsite consumption). Please see details below.
NOTE: You must have a Duty Manager for this option.
Please advise what option you choose to partake in, by emailing Team REVEL.
- SPECIAL LICENCE REGISTRATION FORM
- This is so we know you’re applying for the licence
- SPECIAL LICENCE APPLICATION FORM
- Please only submit on when we advise you to ensure your application is processed as part of our event. Anytime after and it risks not being processed in time or lost.
THE APPLICATION
To apply, you will need the following documents and we have collated them for you HERE.
You’ll need …
- Pinot Palooza Ticket Example
- Shed 10 owners consent (this is ours so please ignore Dave’s name)
- Police Consent form (please fill in and attach in the application)
- Floor plan noting your stand position and number
When applying, please tick attendee numbers of no more than 400 pax (Class 2). This makes the system only charge $207 (inc gst).
DEADLINE FOR LICENCE SUBMISSION: September 1st
AUSTRALIA
As mentioned above, there is no requirement to use a temporary liquor licence or (in Melbourne) a StreeTrader application as it will all be under our name.
Take home sales are permitted in all cities.
However, to make this seamless, we still need you register your wines, and bank details, in a timely fashion to ensure we can set you well ahead of time.
And, of course, you need to submit your RESPONSIBLE SERVICE OF ALCOHOL Certificate to us.
RSA
If you are serving alcohol, ALL staff MUST have a valid Responsible Service of Alcohol Certificate to pour wines. To make it easier, we have a step by step guide to get national accreditation.
Follow THIS LINK to get your national RSA
NOTE
You MUST have the correct RSA certificate for each Australian state.
- All ‘National RSA’ Certificate’s submitted
- SYDNEY: All ‘NSW RSA’ Certificates submitted
- MELBOURNE: All ‘VIC RSA’ Certificates submitted, or bridging ‘National RSA’ Certificates.If you hold a Nationally Accredited RSA, that is now valid for single use events in Victoria. Common sense has prevailed!
Once you have all RSA’s for ALL staff pouring at the event, submit them via the link below.
SUBMIT all RSA certifications for all staff 4 weeks prior to events.
For any questions about RSA’s or late additions, email Team REVEL.
WINE REGISTRATION, STOCK QUANTITIES & LOGISTICS
We recommend a maximum of 5 wines per winery registration. If you have more than this, please speak to Dan about what we can do.
DEADLINES
Please adhere to the deadlines as we need your wines registered early to upload into the square system and use this for printing deadlines.
AUSTRALIA: MARCH 31ST
NEW ZEALAND: SEPTEMBER 1ST
TASTING SAMPLE & SALE STOCK
We’re not huge fans of tokens as we believe it not only takes away from the customer experience, it limits them in the amount of wines they have access to. So all tastes are included in the ticket price.
However, please note, this is a wine ‘tasting’, not a ‘drinking’ so please ensure you pour a max of 15ml per person. This minimises wastage, spittoon maintenance and, most importantly, helps us manage RSA issues. Less wine, less wastage, less cost, less issues.
We recommend using slow pourers…!
We anticipate you needing the following.
**Please allocate more than this if you only have 1 or 2 wines on tasting.
AUSTRALIAN EVENTS
- With a min of 1000 people per session, we (over) estimate at least 12 units of each wine per session (3 dozen per wine total)
- This would be less in BNE as we’re looking at 700 per session
AUCKLAND
- We (over) estimate at least 9-12 units of each wine per session (600-700 pax per session)
SALE STOCK
Sale stock is in addition to the above estimates, and at your discretion.
Please note that any leftover stock needs to be taken with you on event day. We can’t take responsibility for stock left in the venue post-event.
SLOW POURERS – A MUST!
We would also like to encourage you to purchase SLOW POURERS (since it is a tasting, not a drinking – ahem ahem -).
Below are the links to purchase them online (do note, they take a few of days, sometimes a week to arrive).
LOGISTICS
We understand the logistics around getting your product and stock to the event can be quite challenging, and we try to support you and your deliveries as much as possible.
For this years event, and with access to venues on Friday’s, please arrange for deliveries to me made direct to the venue between 9am an 2pm on the Friday of the event. We will be on site to accept delivery from those times and will allocate a staff member to check stock off and place behind your stand.
DO NOT SHIP prior to the event dates as it risks stock being returned.
In previous years, we have offered a consolidation service but freight and logistic costs have spiralled and we can no longer absorb this nor have adequate internal resources to manage it.
If you are facing challenges in getting stock to site within the window, please talk to us and we will see what we can do.
SALES ON THE DAY
Take home sales are permitted on the day of the event, for all cities with the exception of AUCKLAND (unless you have a special licence)
In Australia, this is due to all sales going through our own SQUARE account. Please read the below carefully to help us get you properly set up.
For New Zealand, if you have a special licence, you can use your own Point of Sale system.
SQUARE IS COMPULSORY FOR ALL REVEL EVENTS (IN AUSTRALIA)
We’re working with Square again for 2022 as knowing what is happening on event day is key.
For this year, all sales (for all our events) will be run through REVEL’s Square account. This not only removes the challenge for some of our New Zealand producers (and for those operating under a trust) but it also means that in Melbourne, as it’s all under our account there is NO
TEMPORARY LIQUOR LICENCE saving not only $$$ but time!!!
This will make things easier for you, we’ll be loading all your products into the system as well as on the day assistance.
Rest assured, all sales made on each of the days will be paid back to you 48 hours post last event day with full reports sent.
There will be a 1.9% credit card processing fee which is a charge made by Square.
The data we’ll get will help us better prepare you on not only event day, but get in depth understanding of trends and purchases that we can use to gain sponsors which, in turn, helps keep exhibitor fees low.
All you will need to do is:
On event day, we will provide you with a SQUARE TERMINAL that will have all your wines listed. We will set this up for you and easily connects via the venue’s WiFi.
Please use the link above to register you bank details so funds can be transferred to you as quickly as possible. Most funds hit our account late Monday afternoon post event. We will process from Tuesday.
Following the funds transfer, we will also send you detailed reports of your overall sales and breakdown per sessions.
NOTE: We have used this system to great success at our MOULD events. The system just works and the insights and reports are incredible.
EVENT SET UP, RUN SHEET & OTHER REQUIREMENTS
EVENT SET-UP
At each event, we will supply you with a Pallet Bar (1.2m x 0.5m) as well as basic signage.
At your stand will be a spittoon and plenty of water. We also have 1 wine glass per producer table – more will be available for $5 per stem at the Info/Merch area on the day if required.
You need to bring with you all other equipment and branding you need, such as collateral, order forms, banners etc. Any branding needs to be freestanding (like pull up banners) rather than being affixed to venue walls.
If you require additional styling, please talk to us as we can get you in contact with our local stylists and hire companies to assist.
PALLET BAR: IMAGE: https://www.dropbox.com/s/0zulm45ui7ivusf/palletbarsingle%20copy.jpeg?dl=0
BUMP IN
The REVEL team will be on site bumping in the event from 8am on the Friday. If you are wanting to make a larger impact on your stand, outside of the standard set up, please email us directly to discuss. However, as a general rule, stands will be set up by 12pm so you are free to arrive after then,
BUMP OUT
All stock and/or additional styling must be bumped out the night of the final session and removed from the venue. Some exceptions are permitted but must be organised two weeks before the event and approved by the event team. This is venue specific and will be noted below when confirmed.
- AUCKLAND – All stock / equipment must be offsite by 7am Sunday following the event due to another event in the space
STAFFING
Simply put, the more staff you have, the more people you see and the more sales opportunities you have. We’re not just saying this, we have the sales data to back it up from not just previous events but our cheese festival MOULD.
You will need a minimum of two people behind the stand.
If you require some extra staff on the day, our friends at Sidekicker are here to help! They have plenty of staff ranging in skills from wine knowledge to customer service and promotions. They also have all the RSA requirements covered if needed!
We use this service for all our events and can’t recommend it enough.
RUN SHEET
Below is a basic run sheet for all events as the times are the same for each city.
Please note the time of the briefing THIS IS COMPULSORY so please do not be late.
Before sessions 2 & 3, please ensure you are set up and ready to go at least 15 minutes prior to doors opening so we can update you on any finer details etc. Please ensure you are fully set up before doors open. It isn’t a good look if you’re not and you’ll go into the naughty book.
We’re serious!
FRIDAY
7.30am Team REVEL Arrive
9am
till WINE DELIVERIES ACCEPTED
2pm
3pm Producers begin to arrive
4pm Producer Briefing (COMPULSORY!)
4.30pm DOORS OPEN TO ALL
5.30pm Pinot Chat #1
6.30pm Pinot Chat #2
8.15pm Final tastes
8.30pm EVENT ENDS
SATURDAY
9am Team REVEL Arrive
10am Producers arrive
10.30am Producer Briefing (COMPULSORY!)
11am DOORS OPEN (Session Two)
12pm Pinot Chat #3
1pm Pinot Chat #4
2.45pm Final tastes
3pm Session Closes
3.50pm Quick briefing
4pm Final Session begins
5pm Pinot Chat #5
6pm Pinot Chat #6
7.45pm Final tastes
8pm EVENT ENDS
TAG AND TEST
If you are using any kind of electrical equipment, please ensure it is tagged and tested, and within date PRIOR TO THE EVENT DAY.
This is COMPULSORY and a requirement of the each venue, in each city. If we find that your equipment is not tag and tested on the day you will not be permitted to use it.
PEOPLE'S CHOICE
In previous years, we’ve asked attendees to vote for their favourite wine on the day via roaming iPads.
Due to Covid concerns, and multiple people touching screens, we won’t be doing that this year. Instead, we are looking to run a digital campaign post the Brisbane event encouraging people to vote for their TOP FIVE favourite producers from the festival.
You will be encouraged to encourage your audience to vote for you as well. This will very much be along the lines of the GABS Hottest Beer 100 campaign.
More details, T&Cs will follow.
2019 CITY WINNERS
TOKYO: Nikkal (Yarra Valley, VIC)
OSAKA: Akitu (Central Otago, NZ)
PERTH: Below & Above (Pemberton, WA)
ADELAIDE: Main & Cherry (Adelaide Hills, SA)
AUCKLAND: Pegasus Bay (North Canterbury, NZ)
WELLINGTON: Craggy Range (Martinborough, NZ)
CHRISTCHURCH: Pegasus Bay (North Canterbury, NZ)
MELBOURNE: Moondarra (Gippsland, VIC)
SYDNEY: Akarua (Central Otago, NZ)
BRISBANE: Craggy Range (Martinborough, NZ)
SINGAPORE: B.K. Wines (Adelaide Hills, SA)
LONDON: Ata Rangi (Martinborough, NZ)
2019 COUNTRY WINNERS
JAPAN: Nikkal (Yarra Valley, VIC)
NEW ZEALAND: Pegasus Bay (North Canterbury, NZ)
AUSTRALIA: Charteris (Central Otago, NZ)
MARKETING AND PROMOTION
We love social and digital; it’s where we live. You should too – we know that the wineries who talk about their involvement in the lead-up sell more wine, get more votes in the People’s Choice, more visitors to their table, and are better in bed. And we know how time poor everyone is so we’ve put together a social media cheat sheet to make it easier including suggested copy for instagram, facebook, twitter and your e-newsletter as well as images.
All you need to do is CHECK IT OUT HERE (LINK COMING SOON) and get promoting!
SOCIAL MEDIA CHEAT SHEET (LINK COMING)
THE FINE PRINT
Or the not-so-fine – it’s big, bold, easy to read…
By registering to exhibit with us, you’re agreeing to these terms. It’s the stuff we promise, and the stuff we need you to promise, in how we work together and represent each other and the event.
Have a read HERE.
AND FINALLY ...
When it comes to wine, we’re about fun first and facts second. We believe people want to learn about wine the same way in which they consume it, socially.
So on the day, if we hear any mention of baume/brix levels, malolactic fermentation, lees stirring, stainless steel tanks, clonal selections or any other of that wine making bullshit, we’ll yellow card you.
What people want to know…
- All about who you are.
- Why you’re there.
- Why you love what you do.
- What is special about your place… Tell them a story.
Because people connect to people, not stainless steel tanks or equipment.
We know they want to get to know you more.
SEE YOU ALL ON THE FIELD!
